This process is based on your input and will be combined with Directory One’s proprietary keyword research tools, which will identify the best possible keyphrases for optimizing your website.
Metatags include a title tag that contains the primary key phrase, which bestdescribes what the page is about, and is what you want to rank for. The title tag appears in the blue strip at the top of your browser, so both your visitors and the search engines are able to see it.
The next important Metatag is called the description, an eight to ten word sentence or phrase that describes what the page is about.
The third Metatag is the keyword tag that contains up to six key phrases in order of priority which best describes what the page is about. These key phrases are also the business terms you want to rank for.
Directory one will create unique metatags that contain the best possible key phrases for each page of your site
Bold headings, which are called H1, H2, and H3 tags, appear directly above paragraphs on a web page to describe what the paragraph is about. These tags are important to both search engines and website visitors for exactly the same reason. People hardly ever read every word of a web page. So when your pages have heading tags, visitors are able to quickly scan your pages and easily tell what they are about.
Anchor Text Links
These are links within your content based on a single key phrase that links directly to another page on your
site that is also about that specific keyword or phrase.
An alt tag is the text you see when you mouse-over a photo or graphic on a website. Alt tags are best when
they contain a key phrase that describes in words what the picture is about.
We generate and send Google Analytics reports to you by email that tell you exactly what keywords your
visitors searched for and even which search engine they used to find your site.
We generate and add two sitemaps to your website. The first, called an html sitemap, appears as a web page
on your site. The html sitemap is helpful to both visitors and search engines when navigating through your
The second is called an xml sitemap and it is a file that lists URLs for a site along with additional metadata
about each URL (when it was last updated, how often it usually changes, and how important it is, relative to
other URLs in the site) so that search engines can more intelligently crawl the site.
Directory One will redesign and rebuild your current website to include proper html coding, cross browser
compatibility, CSS architecture, search engine friendly navigation and image optimization.
The way your site looks, for example font styles, colors and sizes will be separated from your content. By
creating what are called include files; CSS enables much greater efficiency should website changes be
required in the future. In other words, when we change something once, it will automatically change
The file names that appear in the address field of your web browser will contain your primary key phrase for that page separated by dashes