Unlike the philosophy that if you pad your essays in creative writing class you’ll get a better grade, length here is not your friend. If your descriptions are too long, they won’t fit in the search results. You make sure that what will actually be seen is a message that you want to get across. Here, control is the name of the game. If you compose your own description for submission rather than waiting for Google’s spiders to index your site, you can be the one to decide exactly what appears in the
search results. One option is to compose your Web site description jut the way you want it, and to submit it to the Google Directory.
No Web site exists in a vacuum. Every site contains hypertext links that lead visitors from one location on a page to another or to another page, image, or file somewhere on the Web or even on your own computer network. Google gives a good page rank to a site that contains lots of valuable, valid links to other sites Avalidlink is one that is accurate: the link goes to an actual Web page rather than one that is ‘‘under construction’’ or that has moved because the Web address has changed. A valuable link is a link to a site that has many other sites pointing to it.
The Google Directory is a style index to the contents of the Internet Marketing. With a style that is similar to Yahoo!, it is arranged by category. Most people access Google’s database of Web sites by using its well-known search page, which is also the site’s home page. To find the Directory, you first need to access the site. Go to the home page, click More, and click Even More. When the More Google Products page appears, click Directory under the heading Search.
You can also take advantage of a simple and perhaps more practical approach to getting your Web site before the eyes of potential visitors: add your URL to the Google Directory. You do this by accessing Google’s form for submitting a Web page URL to the directory (http://www.google.com/addurl).