Because most of your Facebook marketing will happen directly on your brand’s Page, you’ll want to incorporate Events as much as possible. This helps increase attendance and Event success, while also showing Page members that you are committed to building a better Facebook experience for them. Remember, you want to continually give them reasons to interact with the Page.
post the event link on your Wall.When you create the Event, make sure you do so from your brand Page and not your personal account. You need to post updates as the brand, not yourself. You also want to make sure that the Event tab is prominently displayed.
Include a little tease to the Event, and invite your friends to visit the unique Event URL to add themselves to the guest list. Promote the Event periodically over the days or weeks leading up to the big day, making sure to vary the language you use and the time of day you post in order to maximize visibility and excitement while minimizing fatigue.
promoting Your event
Setting up your Event correctly—including keywords, images, and open invite settings—will go a long way toward organically gaining some attendees . While integrating the Event with your Page will promote it to your current audience, promoting your Event outside Facebook can help you attract
new Page members and potential customers. Here are some ideas.
Send an email blast
Yes, this is still your current customer base, but they may not all be Facebook Page members. Emailing an Event gives them yet another reason to click Like for your Page, while also providing them with a piece of content that is easy to forward to their friends.
Tweet about it
Sometimes Twitter and Facebook don’t play nicely with each other, but in this case, it’s OK to promote a Facebook feature on Twitter. Facebook is really just your landing page. Tweet a link to the Event (be sure to use a URL shortener) and encourage people to retweet and invite their friends.
Link it from your site.
If you’re going to host a lot of Events, you should integrate those announcements somehow. Add a page to your website just for Events, and direct site visitors to Facebook to sign up for the Facebook Event there. This way, you won’t end up with two guest lists or require users to sign up for a separate site to RSVP.