Google+ profile page
Hangouts – facilitates group video chats on the condition that the users have the Hangout’s unique URL. Hangouts On-Air allows users to create instant webcasts on Google+. They can also be recorded.
Other functionalities includes Messenger, which
allows instant messaging and photosharing within their Circles
through their mobile devices; a +1 button for recommendations and “Data Liberation” which allows you to download your Google+ content. Google+Communities allow users to start conversations about specific topics and allow the conversations to continue on an open-ended basis.
Google+ takes Google’s experience and excellence in the search
arena and marries it with personal information, preferences, likes
and dislikes, to better inform both the user’s search and social capabilities. This means that Google understands your customer as well as you do.
Create a Google+profile or page. This is where your customers can find you so including all your relevant information is very
important and specifically your website URL for easy navigation to
your site. The next consideration is audience growth and content
generation, which Google+suggests are interdependent. They recommend frequent and fresh posting every three days in order to encourage a growth in followers. Following these steps will move your Google+account closer to verification. Verification means that people who have received an email from you to their Gmail account will be given the option to link to your Google+page.