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Twitter is celebrating 10th birthday

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Twitter find great followees

Twitter is emerging as a key business channel, letting companies engage with customers, partners and other constituents in a direct way that’s both personal and public—something no other medium allows.
Businesses are monitoring what people think of their products, responding to customer service requests, having conversations with stakeholders and making money through creative promotions of various kinds.
Celebrities, themselves mini-businesses, are engaging with their fans in new ways. Consider Shaquille O’Neal’s “Random Acts of Shaqness,” in which he uses Twitter to connect with fans in person before games. (On second thought, at 7’1” and more than 700,000 Twitter followers, we’re not sure you can refer to Shaq as a “mini” anything.)That covers just a few of the biggest uses of Twitter. So far. In the last few months, Twitter’s
growth has become exponential. That’s not just the number of users, but also clever new uses for the platform and amazing third-party tools. You’ll come up with new uses yourself.

Twitter lives a dual life. On the one hand, it’s a simple service. Besides letting you share and read very short messages, it has few bells and whistles. On the other hand, it can be surprisingly hard to figure out. The screens aren’t particularlyintuitive, and the jargon and symbols are obscure. Even more vexing, it’s not clear at first why people are so enthusiastic about Twitter.

On Twitter, people can—and often will—start checking out
your page, particularly if you follow them first. So before you start clicking around, spend three minutes setting up your profile. To get to the account page, head to the upper-right corner of your Twitter home page, and then click Settings (on some accounts, the link is below your account name). When you get to the screen that looks like this, adjust the time zone, and then type in a URL that helps people learn more about you. It can be your blog, website, LinkedIn profile, etcetera.

With the exception of accounts that have been protected, messages on Twitter are public.Like blog posts, anyone can see them. But the way nearly everyone sees other people’s messages is by choosing to get a stream of the updates from people they’re interested in.
On Twitter, the opt-in model is called following. Here you can see that more than 2,000 people have chosen to follow Kat Meyer.
When you follow somebody, you receive a message every time he updates. When
somebody follows you, he receives your message every time you update. Unlike a lot of social software, however, following on Twitter is what geeks call asymmetric.That is, you don’t have to agree to follow each other in order to see somebody’s messages.
There are two key implications of this model:
1. Because you don’t have to verify each other, you’re much more likely on Twitter than other social networks to find people you don’t already know. That makes the site good for professional networking.
2.If you aren’t interesting, people will unfollow you, or they’ll never follow you in the first place. The opt-in arrangement means that Twitter rewards interestingness. Use your 140 characters wisely.

Click Find People, and then head to the Suggested Users tab. There you’ll find a beefy list of people and companies that Twitter finds interesting. After you’ve followed a few, your account page will look like this—with incoming messages from the people you’re now following.

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