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Twitter-personal territory of social media

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Twitter’s  definition  is  a  short  burst  of  inconsequential  information. In 2009, a market research company, Pear Analytics, based
in  San  Antonio,  USA,  analysed  2,000  English-language  tweets
which came from the USA. This analysis took place over a two-week
period in August 2009 from 11.00 am to 5.00 pm. They were able
to categorize the tweets as follows: Pointless babble – 40 per cent,
Conversational – 38 per cent, Pass-along value – 9 per cent, Selfpromotion  –  6  per  cent,  Spam  –  4  per  cent,  News  –  4  per  cent.
These figures demonstrate that Twitter was firmly ensconced in the
personal territory of social media.

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Creat New Account (@new_account) – Twitter

https://twitter.com/new_account

Twitter is a virtual network of interconnected relationships, whose
growth relies on recommendations of connections and dissemination of information through sharing or retweeting posts. Twitter is
also an online brand platform as companies and organizations can
build their profile to reflect their brand personality. Twitter encourages new account holders to scope out what the competition are up
to on Twitter before they issue their first tweet. They also encourage
first-time tweeters to research what is already being said about them
on Twitter. A count of mentions on Twitter is a basic metric which
can be used to measure brand presence versus Twitter activity. This
can also be measured to understand if non-Twitter campaign activity has an organic impact in the Twittersphere. That is to say, a user
uses Twitter to comment on brand activity that they have viewed in
a different digital or offline interaction.

twitter account

There  are  social  media  monitoring  packages  which  allow  companies to trawl the virtual world for mentions of their brand. These
packages  include  Meltwater,  BuzzFeed,  TweetDeck,  Buzzcapture,
Brandwatch  and  HootSuite.  Many  companies  use  software  packages like these to interact with users in an attempt to be perceived
as excellent customer service providers or to “harness the negative”
as they tackle customer complaints in the virtual world.
Twitter expresses success through popularity and numbers. Influential Twitter users are measured by their number of followers and
tweets are hashtagged (#) by the user according to their content
i.e.,  #worldcup,  #skynews.

This comes in sharp contrast to what is sometimes referred to as
“Twitter Revolutions”, when Twitter is used to organize and galvanize  support  for  protests,  including  the  Arab  Spring  uprising  of
2011,  and  the  subsequent  unrest  that  followed.  During  the  Arab
Spring uprising there was an increase of hashtags which mention
the uprisings in Tunisia and Egypt. However, a study by the Dubai
School of Government, found that the percentage of the respective
populations  active  on  Twitter  was  small:  Egypt  –  0.26  per  cent,
Tunisia – 0.1 per cent and Syria – 0.04 per cent.

Twitter themselves encourage brands to set their own metrics and
to grow followers, promote retweets and increase coverage. Twitter
also suggests you link your tweets back to your own site, thereby
increasing traffic and conversions.
When drilling down to the finest of details with regards to metrics,
Twitter has a two-pronged plan of action. The first is to analyse the
content  of  your  tweets  and  interact  with  your  followers  to  access
impact. This is a qualitative, rather than quantitative approach. The
second, is too partner with one of Twitter’s certified business service
providers who will help deliver your metrics. Many of these companies also carry out Twittersphere monitoring.

twitter account settings

Twitter is a virtual network of interconnected relationships, whose
growth relies on recommendations of connections and dissemination of information through sharing or retweeting posts. Twitter is
also an online brand platform as companies and organizations can
build their profile to reflect their brand personality. Twitter encourages new account holders to scope out what the competition are up
to on Twitter before they issue their first tweet. They also encourage
first-time tweeters to research what is already being said about them
on Twitter. A count of mentions on Twitter is a basic metric which
can be used to measure brand presence versus Twitter activity.

Using Twitter targeting to connect with users who have the same
interests  as  your  company  or  who  are  based  in  a  certain  geographical region or area.

Listing  your  account  in  the  Who  to  follow  recommendation
when setting up a new account or existing users.
Twitter only take payment when users choose to follow you. They
also  provide  a  real-time  service  to  show  how  your  influence  has
grown through a dashboard device. This will allow you to measure
what your followers like in relation to your brand. This can also be
broken down on a geographical or gender basis. This will allow you
to inform market insight. You can also measure Twitter traffic to
your site if you are using Google Analytics.


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