Most of the world’s Internet traffic originates with search, and more specifically, Google search.Search optimization and Internet marketing is all about finding innovative and creative ways to rank better in organic search results and drive traffic via social media, backlinks, and anywhere else potential readers and customers may be found.
As a result, video blogging in 2012 and beyond is perfect for SEO and Internet marketing for the following reasons.
YouTube is a great social marketing platform
One of the most important aspects of any blog is to drive a steady (and steadily increasing) flow of traffic. Building decent traffic volumes isn’t always easy, and all succesfull bloggers use a combination of SEO, social and Internet marketing. We’ve already seen how video blogging can help SEO by appearing in organic search results, but it’s important to note that YouTube is a huge and potentially lucrative social platform that can be used to build a following of avid readers, viewers, listeners, fans, followers and customers.By integrating YouTube into existing content marketing, SEM (search Engine Marketing) and social marketing efforts, you can add a new dimension to your blog or business’ online profile.
Video helps to establish trust
Blogging is one of the most effective methods of online marketing. A good blog can not only drive organic search traffic, it can also integrate with social media to create buzz and hype.Regardless of the business function of your blog (i.e. to generate revenue from advertising, affiliate links, nurture leads, or make sales), conversion rates will be higher when visitors “trust” you.
Video blog content allows people to see and hear you. Visual communication is hugely important, and there are plenty of non-verbal signals video can send that written content cannot.
In other words, people may decide they “like” you, trust you, understand you, simply by watching you talking about something – instead of reading what you have written.