Accelerated Mobile Pages-Google
Google announced its Accelerated Mobile Pages project, for which it has partnered with dozens of prominent publishers.Iits new open source initiative Accelerated Mobile Pages (AMP) for better and faster search experience on your smartphone. Facing threats from Apple and Facebook, Google is teaming up with web publishers to cut down page load times on smartphones. Accelerated Mobile Pages.
WordPress Launches Plugin To Support Google’s Accelerated Mobile Pages CMS announces support for AMP versions of posts.The feature is great for browsing the internet on mobile devices because web-pages built with AMP load an average of four times faster and use 10 times less data than equivalent non-AMP pages, the search engine giant said in a statement.pages have different heights with scrolling in them, when I slide between pages.
The main difference with those efforts is that publishers must optimize their stories for each respective platform, causing fragmentation and creating more work. In the case of AMP, publishers still get to host the content themselves, publish through existing content management systems such as WordPress, serve their own ads, and handle their own subscriptions. Google is just offering a set of tools to make the content load faster. AMP will allow publishers to deliver content to readers when they are on the move – faster, consistently and along with a uniform experience. “Starting today, Google will make it easy to find AMP webpages in relevant mobile search results, giving users a lightning-fast reading experience for top stories,” said David Besbris, vice president (engineering), Search.
Now, when publications post a story, they can publish two versions of the same page—a regular page, and one that is AMP-enabled. Google claims that it won’t prioritize AMP pages in search results, but given that Google ranks faster pages higher, it’s clear that publishers would benefit from having AMP-enabled links.AMP is a collaborative effort with publishers and key technology companies who believed that poor mobile internet speed is one of the biggest problems of the web. Since AMP works across devices, platforms and browsers, publishers can publish instantaneously and monetise everywhere.Google will not be taking a cut of ad revenue created through AMP, though some ads might not run on AMP pages if they interfere with loading times. David Besbris, VP of engineering at Google Search, noted during the event that some “limitations” will be placed on types of ads. Google is also working on making AMP pages compatible with paywalls and subscription-based sites.
make news articles load much faster on mobile Web browsers, as it aims to rival efforts from Facebook, Snapchat and Apple and address the growing threat to publishers from ad blocking software.Additionally, users will also have control over the look and feel of their content just as they do on their desktop and mobile sites today.A page that takes more than a few seconds to load is losing its appeal, and this is especially important on mobile phones.
Therefore, user experience, business goals, and findability are all impacted by site speed.Basis research data has shown that people abandon websites after just three seconds if the content doesn’t load quickly. The new feature does away with such problems as it helps improve the mobile ecosystem for users, content providers, creators, advertisers and platforms by solving speed and performance problems.Responsive web design and carefully-crafted sites with performance in mind are part of the solution.