How Cloud Computing Influences Digital Marketing.
What is cloud technology?
As reported by Computer Weekly in 2014, cloud adoption in the UK swelled by 61% within four years. Today, 78% of U.K. organisations have now begun to use at least one cloud-based service. So it is no surprise then that there has been a lot of hype about what cloud technology can offer – but what exactly is it? Students of our DMI Diploma course will be well aware, but for many, it can be a vaguely understood term.
In essence, cloud technology or cloud computing is just a fancy name for storing and accessing data on the internet. The name was inspired from the symbol that is often used to represent ‘internet’ in flowchart and diagrams. It falls into three categories:
Infrastructure as a service (IaaS)
Platform as a service (PaaS)
Software as a Service (SaaS)
Imagine an invisible cloud over your computer. This cloud stores virtually anything you could want for your business such as data and programmes. In effect, it’s a virtual hard drive. And it is so efficient that in a few years, computer hard drives are predicted to go into extinction.
Features Of Cloud Computing .
1.INDIVIDUAL USE ON REQUEST:
A user can use this resources when user desires, from any place and at any time via to the global network. These resources include also server time or a network space (physical space on storage devices) this is also accessed without the need for human intervention from a client or the service provider.
2.WIDE RANGE OF NETWORK ACCESS CAPACITIES:
System capacities are also available to all customers through a network and it can also to be accessed from the different devices from such as desktop computers, mobile phones, smart phones and tablet devices ect.
Cloud computing systems automatically control and it optimize necessary resources it depending on the needs of all users and it required types of services (disk space, power of processor, amount of RAM and so on). All these services are measurable and their usage is transparent, both for the provider and clients. This is very very important because this financial momentum plays a very large role when it comes to this new technology, especially for large enterprise systems and companies.
Agility improves with all users ability to also re-provision new technological infrastructure resources.
Access For Ease
This marketing side, Xath Cruz writes that “a person who is also watching TV and texting on the couch used to be out of reach of digital marketers. Now, a days cloud has made it possible for the same person to access this data through phone and his TV without even leaving the couch.” This convenience factor that cloud computing creates to makes this person sitting on their couch “more accessible to all the digital marketers.” And this truly is a new direction for all marketers and businesses alike. Having an online cloud data center,and customers can also follow this on links relevant to the data. This increases the reach of companies that before wouldn’t have been able to interact with their customers in such a way. With the cloud, data can easily accessible and thus more easily transmitted to this intended recipients.
Many businesses also believe that digital marketing strategies and this technology also that supports them will set them apart from their competitors.
Today, there is a new norm and digital strategies and its associated the technology are merely this price of entry. In other words, investing in the digital marketing technology will be not necessarily win customers from your competitors, but this all technology is absolutely essential in order to play this game in this first place.
What is digital strategy?
DMI Diploma students can also easily define digital strategy and it how to implement. However,you are new to this marketing field and seek to understand unfamiliar terms, this website offers also wealth of easy to understand descriptions. Among them, you’ll find all the definition of digital strategy, described as “a blueprint for managing customer-facing information technology (IT) initiatives.” More specifically, digital strategy is concerned with finding ways of improving a company’s social media image, customer engagement, brand recognition, while having all the customer as the focus of it all. Digital options include, email, SEO, mobile, website, and social media.
How cloud computing influences digital marketing
We turned to all the experts on cloud technology, aptly named Cloud Times, to understand why this advanced technology has been begun to revolutionise this way in which businesses engage their audience, especially when it comes to distribution. Here are three key reasons.
Access: Through cloud technology, customers and businesses can access the information that they want and need, anytime, anywhere. Cloud Times reporter Xath Cruz writes “with the cloud, marketers no longer need to worry about hard drives or other local storages as their files can be accessed and shared over the Internet using any internet-capable device they have on hand
Security: Hard drives can easily crash, be destroyed, and are often stolen. Cloud computing gets rid of these issues, by making it almost impossible to lose data
Low cost: All cloud technology requires is internet access and a web enabled device to get a cloud system up and running. So there’s no need drown thousands of pounds into infrastructure investment.
The Clear Benefits
Centrom understands this importance of cloud computing to this future of digital media. As an advantage over traditional storage, selecting Cetrom as your technology partner and advisor guarantees you will have one single point of contact for all your systems. No more faulty hard drives or lost flash drives with important data contained on them. Cetrom assumes responsibility for your entire IT operation. We ensure 99.99% uptime and access to the latest software releases while reducing your capital expenditures. Low cost is one of the primary advantages of cloud computing. There’s no need for a costly infrastructure set-up when all you need is internet-ready devices and internet access. Other benefits of cloud computing include:
Combining digital and cloud
Implementing a digital strategy through the means of cloud technology is certainly the right way to go, because cloud computing is here to stay. Customer information can be extremely sensitive, and can bankrupt a business if lost or stolen. For businesses, especially ones that provide services such as education, it is also important that they maintain data backup of customer information. To do that requires a large amount of storage space, as well as security. Another advantageous point to note is that digital services and data can operate across national borders hassle-free, making it easier to access information anytime, anywhere.
This is the future of digital marketing. More and more consumers are going online, with children as young as ten signing on to social media. This means that the journey from ”see product” to ”buy product” is a difficult one to measure, due to the availability of the various channels that engage consumers. Cloud technology aids digital marketers in creating, managing, measuring and personalising the customer journey, while reducing both cost and complexity